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    May 15

    Written by: scott@n3bu1a.com
    5/15/2008 8:53 PM

    Ok, I will be the first to say that I do not have a business frame of mind in terms of acquisitions and shareholder values.  That said, here's my concern about the latest bruh-haha from Yahoo!  What the hell?!

    First off, Jerry Yang has allowed the PR war to paint him as a "I believe that Microsoft is the Anti-Christ and because of that I will not deal with them" person.  Steve Ballmer narrowly avoided the tag of biggest buffoon of the universe by finally walking away from Yahoo!.

    Also, let me say that I think Yahoo! would be best served by letting Microsoft take them over.  In my opinion, all Microsoft would be taking over is brand equity, which is considerable.

    Now, since Yang and company group thinked themselves into avoid being bought out by Microsoft, they now have to face investors who are upset that they didn't capitalize on Microsoft's offer, i.e. Carl Icahn. 

    It's my understanding that Carl Icahn has a good history of proxy battles and takeovers.  Now my question is, what really is good for the Yahoo! stakeholders?  Is it a proxy battle, or is it being acquired by Yahoo!  Seriously, what does this do for the Yahoo! brand equity, other than promote it as a target for acquisition?

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